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成都BMW寶馬體驗中心

13022 2022-07-06T15:11:31 40 [精品]
設計師: 朱海博
作品類別:工業建筑
成都BMW寶馬體驗中心說明:

靈感來自BMW VISION NEXT
從巴伐利亞飛機廠到BMW VISION NEXT100,歷經百年的寶馬不僅是汽車品牌,更是一種文化。建筑師從NEXT100概念車上抓住了他百變的三角形肌理單元,由此基本單元融合地緣特色創造出成都寶馬寶創新展廳的動線與聯系,完成了從建筑改造到景觀及內部空間的一體化高品質設計。

From Bayerische Flugzeugwerke AG to BMW VISION NEXT100, BMW, with a history of one hundred years, is not only a car brand, but also a kind of culture. On the basis of the changeable triangular texture unit seized from the conception car, NEXT100, the architects combined the geographical feature to create moving lines and connections in the Chengdu Baochuang BMW 4S Showroom, completing an unified and high-quality design from building renovation to landscape and interior space.

 

項目概覽,Overall of the Project

該項目坐落于成都郫都區高店路旁。總建筑面積10000余平米,原建筑荒廢多年,外墻磚老化嚴重,部分剝落,以及煙道外露等等,改造實際要面臨著挑戰很多。業主希望該建筑成為作為一個充滿活力、引人注目的體量,易于從對面沿線的高鐵及公路上識別,并且將寶馬的環保可持續理念融入其中。

Located beside the Gaodian Road, Pidu District, Chengdu, the original building with a total floor space of more than 10,000 square meters had been abandoned for years, whose exterior wall bricks were seriously ageing and partially had peeled off, and flues were exposed. So the renovation actually faced many challenges. The owner wanted the building to become a dynamic and remarkable volume, which meant it would be easy to be identified from the high-speed rail and highway across from the building, and to incorporate BMW's concept of being environmental-friendly and sustainable.

 

建筑師將建筑主體外設置了第二層表皮——陽極氧化沖孔板,肌理從VISION NEXT的概念車皮膚三角形中獲取靈感,強化了縱橫矩陣層疊體塊的可讀性。在保證采光的情況下,沖孔板將建筑內部車間籠罩起來,使建筑整體外立面富有層次感。沖孔板內的幕墻單元是大面積可獨立開啟的自然通風窗,減少了夏季陽光的大量直接照射吸收的輻射熱導致出現熱島效應,減少降溫耗能比率,從而達到節能減排的可持續理念。它為夏日帶來了遮陽,為冬日創造了隔熱。像一層生態皮膚,讓建筑更加環保。
The architects set up a second layer of skin —— anodized perforated facade outside the main body of the building, with the texture inspired by triangles in the skin of the conception car VISION NEXT, and strengthen the readability of layered blocks of the vertical and horizontal matrix. On the premise of lighting, the perforated facade covers the internal workshop of the building, making the overall facade of the building rich in layers. The curtain wall unit in the perforated facade is a large area of natural ventilation windows that can be opened independently, which reduces the heat island effect caused by the absorbed radiant heat from the large amount of direct sunlight in summer and reduces the cooling energy consumption ratio, so as to achieve the sustainable concept of energy conservation and emission reduction. It brings shade in summer and creates heat insulation in winter. Like a layer of ecological skin, it makes the building more environmentally friendly.

 

在接受了建筑外觀方案后,業主的要求是工期短且成本可控,于是我們提出了預制鋼結構的方案,在加工車間里完成大量工作,然后在現場組裝這些預制構件。這個方案確保了工程的質量和準確性。

As the owner required a short construction period and a controllable cost, we put forward a scheme of prefabricated steel structure after accepting the exterior design scheme of of the building, that is to complete a lot of work in the processing workshop, and then to assemble these prefabricated components on site. The scheme ensures the quality and accuracy of the project.

 

建筑、景觀和室內的一體化設計使得整個項目能夠將設計理念一以貫之。

The unified design of architecture, landscape and interior space allows the design concept to run through the whole project.

 

建筑內部的南面空間一層是專業的寶馬車展廳及路演活動區,后部分是接車預檢的服務車間,全開放的空間為客戶提供了可視化的預檢服務;夾層是開放休息區、周邊零售區等共享社交區,設計對整個空間的初衷是社會性、通透性的,所以整個一層內雙層空間應是融為一體的。
On the first floor of the south space inside the building are a specialized BMW exhibition hall and roadshow area, and the latter part is a car pre-inspection service workshop whose fully open space provides customers with visual pre-inspection service. While on the mezzanine are an open rest area, a merch retail area and other shared social zones.The original intention of the design for the whole space is to be social and transparent, so the double-layer space on the whole floor should be integrated.

 

我們所知,建筑場地所在的郫都區地表水均為都江堰寶瓶口內江分出的水系,這個地緣特色啟發了建筑師的設計靈感。于是建筑師沒有做過多的空間分隔,而把重點落在了大廳的動線設計上,用動線設計回應都江堰水系場域的概念,以一個單元衍生變化的設計語言將場域、建筑、人、車、生活方式及寶馬品牌理念關聯在一起。

As we know, the surface water in the Pidu District where the building site is located is a river system composed of distributaries from the Precious Bottle Neck Neijiang River of Dujiangyan. It is the geographical feature that inspires the design inspiration of architects. Therefore, the architect did not do too much work on space partitioning, but focused on the moving line design of the hall. Responding to the concept of Dujiangyan river system field with the moving line design, the field, architecture, people, car, lifestyle and BMW brand concept are connected in a design language that the changes are derived from one unit.

 

這個單元依然來自BMW VISION NEXT的三角形符號,構成一個幾何體大型吊頂裝置,延伸貫穿將夾層兩個空間形成共生關系。懸挑出夾層的裝置部分,主要由四片三角形構成一個指向未來的箭頭符號。

The unit still inspired by the triangle symbol of BMW VISION NEXT is a large geometric form suspended ceiling installation that extends through the two spaces of the mezzanine to form a symbiotic relationship. The installation overhanging the mezzanine is mainly composed of four triangles to form an arrow symbol pointing to the future.

 

裝置延展部分是為顧客動線做一個引導提示,從展車大廳的不同車型區域,到生活方式區、周邊零售區、休閑區、茶室、咖啡區等兩層復合功能空間,用這個三角單元衍生而串聯起來,同時也將展示、銷售、客戶體驗、售后服務融會貫通于一體連接起來。正如業主所說的“我們沒有任何神秘的地方,所有的服務都對顧客開放,來的所有人都可以自由享受我們給大家帶來的免費服務,不管是咖啡還是茶道還是各種娛樂社交活動”,因此整體空間布局都沒有實質的物理隔墻,而是希望給顧客一個可以自由穿梭的空間。

The extension part of the installation is to provide a guide for the moving line of customers. From the different car model areas in the exhibition hall to the two-layer complex multi-functional spaces including lifestyle area, merch retail area, leisure area, tea room and café area, they are derived from and connected together by the triangular unit, which also integrates display, sales, customer experience and after-sales service at the same time. As the owner said, "we don't have any mysterious place. All services are open to customers, and everyone who comes here can freely enjoy the free services we bring to them, whether it's coffee, tea ceremony or various entertainment and social activities". Therefore, there is no physical partition in the overall space layout, with the hope of providing a space for customers to move freely.

 

裝置的鋼結構將來可循環利用。挑空的大廳拔高視覺空間的同時提高整體亮度,從而減少繁多的燈光布置,節省了成本也降低了電耗。

The steel structure of the unit can be recycled in the future. The design of hall open to below raises the visual space and improves the overall brightness, so as to reduce an array of lighting arrangements, which will save costs and reduce power consumption.

 

二層是相對獨立的客戶餐廳及內部辦公區,三四五層則是專業的維修車間,在這個復合性的多功能綜合體,我們在整體設計上注重的是動線分流:顧客、服務人員、車間工人的動線,都有各自的互不影響的獨立動線設計。

On the second floor is a relatively independent customer restaurant and internal office area, while on the third, fourth and fifth floors are specialized maintenance workshops. In the multi-functional complex, we focus on the moving lines diversion in the overall design, and thus independent moving lines that do not affect each other are designed for customers, service personnel and workshop workers.

 

我們認為好的設計不是材料的堆砌,簡潔的木紋色及白色是整個空間的主基調。作為環保材料的著色木紋鋁型材,不會釋放氡、甲醛等有害元素,且可塑性強,更重要的是不但使用壽命比實木長,而且取代實木能起到保護生態環境,減少材料資源的浪費。立面白色不銹鋼具有重復利用的屬性,不會變色生銹并且安全可靠,為整體空間提升簡潔調性,同時也達到了重復利用的可持續發展理念。

In our point of view, a good design is not a pile of materials, so simple wood grain color and white are the main tone of the whole space. As an environmentally friendly material, the colored wood grain aluminum profile will not release harmful elements such as radon and formaldehyde, etc, and has a strong plasticity. More importantly, it not only lasts longer than solid wood, but also can protect the ecological environment by replacing solid wood and reduce the waste of material resources. The facade made of white stainless steel are reusable, safe and secure, and will not change color or rust, which enhances the simplicity of the overall space while achieving the sustainable concept of reuse.

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